Lent: Nike or Jesus?


Back in 1988, Nike produced the first commercials with their new slogan: “Just do it.”  They featured images of people doing amazing things in the world of sports through determination, discipline, and lots of hard work. The message was clear:  What are you waiting for, you lazy idiot.  Just. Do. It. Sure, it will take time and effort.  There may be pain involved, and it certainly won’t be easy...